A Virtual Experience

The auto dealership is the brand’s touchpoint. It’s more than just the place where cars are sold and repaired. Toyota/Lexus hired MCM to photograph virtual tours for every dealership in the United States. Utilizing the latest High Dynamic Range (HDR) and panoramic photo technologies, we created dramatic, high-definition, multi-node tours. Every tour was custom programmed to feature the best of each dealership.

Highlights

• Created 360° virtual tours of every USA Lexus dealership
• Improved customer brand experience, familiarity, and loyalty through High Dynamic Range photo tours
• Showcased the personality and unique qualities of each individual dealership
• Developed a logistics pipeline to expertly manage communications, staff, scheduling, thousands of photo assets, post-productions, quality control and deployment